The social network china TikTok organizes a tournament-university esports that began last weekend. With live streams from Twitch, consisting of eight tournaments online, with students enrolled playing “League of Legends”, “Fortnite”, “Counter-Strike” and “Rocket League”.
The TikTok Cup will be open to students currently enrolled in universities in the united States. The prizes for each tournament consist of money (between USD500 and $ 60.000).
Thus, the platform is immersed officially in e-sports, through a partnership with the Collegiate Starleague (CSL, league university esports Los Angeles). On the site of CSL, write that, with the money obtained, students will be able to cover their costs in education.
Transmissions can be taken from the account of CSL on Twitch, TikTok and from the site thetiktokcup.com.
The alliance with the CSL is part of a series of marketing strategies of the social network to begin to immerse themselves in the world of esports. The platform recently surpassed the 2,000 million downloads all over the world, and this coincides with the need for brands, organizations, sports and game developers to find new opportunities to reach users of TikTok.
Days ago, as reported by the site USA news poststhe company of sports and games ReKT Global announced a partnership focused on TikTok TalentX Entertainment (talent agency for the social network) to build a new list of talents and influencers of video games for the social network. So, the companies expect to capitalize on a new wave of fans of esports during the quarantine by COVID-19.