Sony has partnered with Adult Swim to create a new 30-second spot dedicated to PlayStation 5. Who is the new testimonial of this advertisement? None other than Adult Swim stars Rick and Morty!
As you can see in the video at the bottom of the news, the commercial is short, but faithfully follows the canons of the series, with an awkward Morty presenting the console to the public, while in the background the grumpy Rick thinks of nothing but counting the money of Sony.
Despite the jokes, the sketch is still dedicated to PlayStation 5 and the two animated protagonists can easily explain the strengths of the next-gen console as if it were a real advertisement.
Morty, again on the recommendation of Rick, indicates the speed of the console as one of its strengths, thanks to the internal SSD that will make us say goodbye to long loading times, as well as the peculiarities of the DualSense controller, including adaptive triggers and haptic feedback.
It all ends with a short but precise sentence: ” Play PlayStation 5 “. Considering that the console is currently sold out worldwide, this is a very difficult promise to keep.
After making a deal with rapper Travis Scott, for PlayStation 5 marketing, we thought Sony couldn’t find more unusual testimonials, but somehow they did.
Microsoft has had rapper Snoop Dogg on its side, both to advertise Xbox Series X, and to preview the Xbox Fridge. Do you think they too will soon ask for help from some animated characters?
PlayStation 5 is available worldwide starting November 19, but it can no longer be purchased anywhere, as stocks have officially run out.