Today, the German division of PlayStation has published a video, on its Youtube channel, in which it illustrates the process of creating two magnificent murals, designed in Berlin to advertise PlayStation 5 and one of its future flagship titles, Ratchet & Clank: Rift Apart.
Both pieces have been crafted with maniacal care and, thanks to the well-thought-out lighting, it really feels like you’re dealing with printed billboards or LED panels, instead of drawings on the wall.
Sony’s marketing department has invested heavily in the PlayStation 5 advertising campaign and the launch events that took place all over the world openly demonstrate this: we remember that, while Germany has obtained these murals, in England the subway signals (the iconic red circle with the word Underground) have been replaced by the four PlayStation buttons, while in Italy we had a real party in Venice, in Piazza San Marco.
You can admire the process of creating the murals, the final result and the reactions of passers-by, in the video available below:
PlayStation 5 is currently available worldwide, while Ratchet & Clank: Rift Apart will arrive as a next-gen exclusive in the course of 2021. Sure, considering that the Sony console is currently nowhere to be found worldwide, perhaps to say that it is “currently available. “it’s a little too much …