League of Legends it is one of the most popular games in the world and it is for this reason that their competitive events attract the eye of thousands of people. So it’s no surprise that companies are interested in advertising on it. It is for this reason that in the near future the game will have advertising from Summoner’s Rift matches in esports.
Riot Games announced from the games of the Summer Split, in Summoner’s Rift there will be different commercials. These ads are what we see as banners that will appear on the transmission official, which shall be the logo of different companies.
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Among the first sponsors who will pay to display their logos in this way are Mastercard and Alienware. That said, it is said that there are other companies interested in supporting this initiative in advertising.
What the Pro-players will also have to see the advertising?
This news has generated many wondering if the professional players will also see the advertising. The foregoing that could bring problems to the integrity competitive due to being a potential point of distraction.
However, the community may be peaceful and that this advertising will be visible only for the audience who are watching the game. In this mode, players will enjoy the game competitive League of Legends in the same way as they have done up to now.
“We strive to create an environment that has the energy present in traditional sports and we will continue working toward that goal,” explained Riot Games. “We see this as an important step to help to our leagues and teams to reach their next step of growth”.
And you, what do you think about this kind of advertising? Do you think that turns out to be a success? Tell us in the comments.